In this session, Gabriel Granström and Marie Amann will give hands on approaches for innovation managers in mitigating not-invented-here and not-sold-here problems when collaborating with startups through corporate innovation hubs in Silicon Valley. Despite a growing number of Corporate innovation hubs in recent years, many hubs fail to deliver. By understanding the causes and consequences of not-invented-here and not-sold-here problems, and applying the right mitigating mechanisms, to proactively prevent tensions and misunderstandings among collaborating organizations – corporate innovation hubs can become more than just innovation theatres.

"Gabriel Granström is an innovation and co-creation enthusiast, and he is currently a Programme Manager at The Knowledge Foundation, funding research and competence development at Swedish universities. He previously held a position as a fellow at Nordic Innovation House in Palo Alto, United States, and provided a head start for Nordic startups in Silicon Valley. He holds an M.Sc. in industrial engineering and management with a specialization in strategic business development and innovation, from Luleå University of Technology. Marie Amann has a strong passion for innovation and strategic business development, and she is currently a management consultant at PA Consulting, an innovation and transformation consultancy. She currently works on projects both in private and public sector helping clients in areas such as business/process design, innovation and service development. She holds an M.Sc. in industrial engineering and management with a specialization in strategic business development and innovation from Luleå University of Technology."