A Decade of Transformation: How the Climate Crisis Redefines Sustainability in Business
Raz Godelnik
as recording during on 13-15 April 2021 as part of Innov8rs Connect on SDG's, Climate & Impact Innovation.
The efforts to embed sustainability in business have evolved tremendously since Milton Friedman made the case fifty years ago that the only responsibility of companies is to maximize shareholder value. The much-celebrated emergence of stakeholder capitalism was supposed to fix the shortcomings of shareholder primacy, but unfortunately, these efforts still fail to achieve meaningful results.
As a result, a new transformation is on the way, one that is grounded in the urgency of the climate crisis and is going to radically change the fundamentals of sustainability in business. This session focused on this upcoming transformation, what it is going to look like, and how companies can best prepare for it.
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About the speaker
Raz Godelnik is an Assistant Professor of Strategic Design and Management at Parsons School of Design – The New School in New York. He is currently working on a new book: "Rethinking Corporate Sustainability in the Era of Climate Crisis - A Strategic Design Approach", which will be published by Palgrave MacMillan in 2021.
Raz teaches undergraduate and graduate courses on business models, leadership, sustainability, the sharing economy, and strategic design, and his research explores connections between innovation, sustainability, business, and design. He explores how to make sustainable business models more effective in an entrepreneurial environment and works on developing a new approach (sustainability-as-unusual) to addressing the critical sustainability challenges we face. He has also been leading a collaboration between Parsons students and refugees in Berlin working together on entrepreneurial initiatives to address refugee needs in cities and refugee camps.
Raz is the co-founder of two green startups (Hemper Jeans and Eco-Libris) and writes regularly about issues related to sustainable business, climate change, and strategic design.