Design Like You Are Right, Test Like You Are Wrong: How to Lead Innovation by Asking the Right Questions at the Right Time

Tendayi Viki

Associate Partner at Strategyzer. Author of The Corporate Startup and Pirates In The Navy

as recording during on 18 November 2020 as part of Innov8rs Connect on Strategy, Leadership & Governance, and Funding, Accounting & Metrics 2020.


When faced with uncertainty, leaders cannot come up with the best solutions by themselves. Instead, leaders need to create the right context for the best ideas to emerge. The Covid 19 pandemic is forcing leaders to face the limitations of a command and control style of management. The pandemic has also brought sharply into focus the need for companies to have world-class innovation capabilities.

In this session, Dr. Tendayi Viki, Associate Partner at Strategyzer, examined how leaders can drive innovation by asking the right questions at the right time. He discussed:

  • The difference between design and testing in innovation
  • How leaders can inspire breakthrough innovations by asking trigger questions
  • How leaders can use creative inquiry to find out how much progress ideas are making towards success

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About the speaker