The Interface Between R&D And Marketing: Where The Difference Is Made-IHB23
- Portfolio Management
- In-company Collaboration
- IHB23 Content Bundle
- Governance
Chief Research & Innovation Officer at Solvay
Enterprise Innovation Management is often thought of different and distinct from Project/Program/Product Portfolio Management leading to questions of EIM versus PPM.
In this interactive session we explored how PPM - whether your portfolios are Products, Programs or Projects - needs to be an integral part of your overall Enterprise Innovation Management framework and toolset. We brought “Jobs To Be Done” type of thinking to the discussion to explore the linkages and what “Jobs” we are trying to accomplish to meet corporate goals.
Mike Bauer currently serves as Sopheon’s Chief Product Officer responsible for Sopheon’s product vision and roadmap overseeing product management, user experience and product marketing. Mike brings over thirty years of experience in building and leading cross-functional teams and organizations to successfully bring new companies and products to market. His experience includes working in a range of industries that include: data communications, enterprise software, connected products/IoT, sensor analytics, marketing automation, IT, Big Data, and embedded systems.
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