Unconference 2022

How do people come up with truly original ideas? Drawing on creative examples from inventors, scientists, doctors, entrepreneurs and artists, this session will offer insights drawing from Cyril’s research, featured in recent articles published in Harvard Business Review, MIT Sloan Management Review, Stanford Social Innovation Review, and his most recent book: ALIEN Thinking: The Unconventional Path to Breakthrough Ideas.

Through this discussion, you will discover
- Why innovators often struggle to deliver truly breakthrough solutions
- Five practices that can drive your creativity and innovation
- How digital tools can fuel and facilitate your search for creative solutions

Cyril Bouquet is a professor of innovation and strategy at IMD (Lausanne, Switzerland) where he orchestrates all kinds of innovation journeys for companies. His new book, ALIEN Thinking: The Unconventional Path to Breakthrough Ideas, expolores how pioneering thinkers and change makers in a wide range of professions - inventors, scientists, doctors, entrepreneurs, and artists - are able to make great leaps of creativity, offering a model that reveals a recurrent pattern in the way creative solutions evolve and survive. Cyril also created the program TransformTech, in collaboration with the Ecole Polytechnique Fédérale de Lausanne, for senior leaders to explore how new technologies such as artificial intelligence, robotics, and the internet of things are transforming the world of business.