Do we innovate the same way whether we find ourselves at a big corporation or in a startup? What about innovation in the academic environment? How can we tailor our innovation efforts for each business environment? During this session, you will understand the differences and the similarities in innovation in a corporate environment, a startup, and a university. Join the discussion to move away from a one-size-fits-all innovation organization and discover the different strategies to make it truly effective.

As an innovation-focused, results-oriented manager with a multidisciplinary background on design, technology, and business administration, Cristina helps companies to achieve leadership in volatile environments and changing industries. During her +15 years of experience, Cristina has created company visions and portfolio roadmaps. She found and facilitate new business opportunities - from research to go-to-market -, all while managing teams, stakeholders and client relationships successfully. She has 360º-degree experience throughout corporate, consulting and academia, a cross-industry knowledge and an international career path in global markets. That has allowed her to have a thorough and far-sighted understanding of the challenges of today’s world for business.