Ecosystems are typically assessed using two kinds of metrics: conventional financial metrics, such as revenue, cash burn rate, profitability; and vanity metrics, such as market size and ecosystem activity. The former are not very useful for assessing the prospects of an ecosystem, the latter can be misleading because they are not necessarily linked to value creation.
This session lays out a set of metrics and red flags to determine whether your ecosystem is still on track for success in its different lifecycle phases. They will help you identify emerging issues and decide if you need to cut losses or reorient your ecosystem.
Ulrich Pidun is a partner and director in the Frankfurt office of Boston Consulting Group. He is an expert for corporate development and European topic leader for corporate strategy, with 24 years of experience in this field. As a fellow at the BCG Henderson Institute, Ulrich investigates business ecosystems with a focus on ecosystem design, governance, and strategies. In addition to his work at BCG, Ulrich Pidun serves as professor for corporate strategy at Technical University of Berlin, Germany.
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