Often, people equate innovation with a new blockbuster product or a disruptive business model. Many think you need a genius leader or to be a start up to innovate. But that's not true. In his research, Professor of Technology Management at INSEAD Ben M. Bensaou found that many established companies are perfectly capable to innovate. They don’t look for huge, industry changing effects, but for small and important changes in unexpected places. They use continuous innovation, innovation of all kinds and driven by everyone. In his session, we'll discuss how established companies can embed continuous innovation using a systematic approach.
Ben M. Bensaou is author of Built to Innovate (McGraw Hill, 2021). Professor of Technology Management and of Asian Business and Comparative Management at INSEAD, he served as Dean of Executive Education during 2018–2020. He was Visiting Associate Professor at Harvard Business School for 1998-1999, and Senior Fellow at Wharton for 2007-2008. He holds a PhD in Management from the MIT Sloan School, an MA in Management Science from Hitotsubashi University, Japan, a Diplôme d’Ingénieur (MS) in Civil Engineering and a DEA in Mechanical Engineering from Ecole Nationale des TPE, Lyon and the Institut National Polytechnique de Grenoble, France.
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