Delivering Innovation and Change using Amazon Leadership Principles and Working Backwards

Felipe Daguila

Head of Customer Solution Management ASEAN at AWS

as recorded on 17 March 2022 as part of Innov8rs Connect on Culture, Talent & Teams

A primary reason why Amazon has been able to maintain their culture of innovation, focusing on customers and working backwards from their needs, is through how they employ Amazon’s Leadership Principles every day.

They serve as both a unifying belief system and a tool to make rapid, quality decisions.

In this session, Felipe Daguila shared how to create a culture of delivery for innovation based Amazon’s approach to innovation, Working Backwards. You will learn about the 16 Amazon leadership principles and how they drive people ownership and engagement.

About the speaker

Felipe Daguila is an accomplished global business and technology trailblazer with an impeccable 23-year record of designing and delivering transformative business and digital strategies for startups, Fortune 500, and Big Four technology companies in APAC, EMEA, AMER and LATAM. As both a visionary and a hands-on, pragmatic leader, he is respected in the IT industry as a catalyst for innovation. Felipe creates future-ready companies by building sound ecosystems, scalable processes, and nimble teams to quickly adapt to the ever-changing technology landscape.

Currently, Felipe is the Head of Customer Solution Management ASEAN for AWS and certified. Prior to AWS Felipe was the Chief Digital Officer at Ooredoo, Google APAC as Head of Product Specialists and Digital Operations, NTT Data and Fintech startup.

This content is available for Innov8rs Community members only.

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