Gamification can be used to boost innovation for different purposes: optimizing co-creation, fostering innovative culture, improving problem solving or design thinking processes, to give a new format to innovation trainings...
Two senior managers from different positions (Innovation/marketing and R&D) and industries and with different objectives explained how they used gamification in workshops with their teams, what are the main differences with more "classical" methodologies. They gave their feedback not only about the involvement of people but also about the quality of the output.
Philippe Delespesse has more than 12 years experience in marketing and sales departments at Unilever and Henkel, before being in charge, as Director, of the launch of Movendus.com, internet portal participated by relevant Spanish companies. In 2003, co-founder of Inteligencia Creativa, consulting company helping companies to boost and systematize their creative thinking and innovation. Since then he has facilitated workshops, trainings and innovation projects with more than 5.000 participants from more than 100 companies in different sectors and countries (Danone, Novartis, Repsol, Boeing, Pepsi, Henkel, Kellogg’s, L’Oreal, Orange, Repsol, Unilever, Yahoo, Allianz,…)
Co-founder of Binnakle Innovation Game in 2015, launching Binnakle The Expedition, the serious game that won the Gamification World Congress Award. Since then Binnakle launched Serious Games covering the entire innovation process, online or in person.
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