Designing Tactics For Change

Greg Satell

International Keynote Speaker, Adviser & Bestselling Author of Cascades: How to Create a Movement that Drives Transformational Change

as recorded on 24 May 2022 as part of Innov8rs Unconference

Never has there been a greater need for transformation. But how do you make that happen? How do you take an idea and get it to scale? How do you overcome people's natural tendency to resist anything new and different and overcome skeptics who seek to undermine your effort to bring change to your organization, your industry or the world at large? In this impactful session, bestselling author Greg Satell showed how social and political movements throughout history have prevailed over established opposition to bring about radical, transformational change.

He shared you how you can apply these lessons to drive your business forward. In particular, you will learn how to design tactics that mobilize key constituencies to influence centers of power. You will unlock the secrets of how to: - Attract and empower allies - Identify and differentiate key stakeholders - Assess, understand and leverage power

About the speaker

Greg Satell is a popular author, speaker, and trusted adviser bestselling author of Cascades: How to Create a Movement that Drives Transformational Change. His previous effort, Mapping Innovation, was selected as one of the best business books of 2017. Greg regularly contributes to Harvard Business Review and has been featured in other A-list publications such as Barron’s Forbes, Inc. and Fast Company. He is consistently ranked as one of the top five five of the Top 40 Innovation bloggers in the world and was named by IDG as one of “10 Digital Transformation Influencers to Follow Today.” You can learn more about Greg on his website, and follow him on Twitter @DigitalTonto.

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