Ideas Aren’t Enough. What is Your Innovation ROI?

Suzan Briganti & Mary Ann Bianco

CEO and Founder at Swarm Vision | Customer Experience & High Growth SaaS Leader

as recorded on 15 March 2022 as part of Innov8rs Connect on Culture, Talent & Teams

Many innovation leaders can report the number of Ideas their internal innovation programs have generated. But if you're under increasing pressure to demonstrate the business ROI of your innovation program, you’re not alone.

Today innovation is not optional for large organizations. But in order to get consistent budget and support for your innovation programs (and drive repeated results), you must be able to credibly demonstrate the ROI.

We recently interviewed Swarm's enterprise customers on how they calculate the ROI of their innovation programs.
We delved into:
- What is the value of finding a more innovative employee?
- Of developing an employee’s innovation capabilities?
- What is the impact of innovation culture on share price? (Or on funding, for government programs?)
- The value of a 10x more transformational proposal?
- Or an innovation proposal moving faster through your stage-gating process?

Join Mary Ann Bianco, former VP at Oracle, and Suzan Briganti, CEO and Founder of Swarm Vision, for a deep dive into calculating innovation ROI in large organizations. You’ll learn: What is the state of the art of innovation ROI measurement? What is known and unknown? And how do some of the world’s most innovative organizations approach innovation ROI?

About the speaker

Suzan grew up in Silicon Valley since before it was called that. During her early career, Suzan played a key role in many industry firsts: from the first internet-enabled consumer electronics, to the first female sexual desire drug; and ten successful new consumer packaged goods products. Suzan has founded three successful start-ups: an eponymous fashion accessories brand; an innovation consultancy called Totem; and now Swarm Vision, the innovation system that drives rapid innovation results in large enterprises, with the workforce you already have. Swarm is used by Fortune 1000 companies and government agencies to transform themselves for the innovation age. Suzan earned the DIVA Designer of the Year Award for her fashion start-up, several patents, and won HR Tech Product of the Year for the Swarm Innovation Profiler. Suzan represents the United States on TC 56,000, Innovation Management standards.

Mary Ann is a high-tech executive with a background in Cloud SaaS Enterprise Applications and AI/ML for both B2B and B2C companies. Mary Ann spent her career in high growth leadership roles in both legacy/ structured environments and entrepreneurial start-ups that drive revenue across the ecosystem from sales to expansion to overall customer success. Operational expertise in transformational situations, working in high growth companies defining and developing culture, M&A and Digital Transformation. Strong foundation in Sales, Business Development, and Partnership Alliances.

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