Building Sustainability Ventures-IHB23
- Climate & SDG’s
- Business Design
- Venture Building
- IHB23 Content Bundle
COO & Co-Founder at MING Labs
As with all innovation efforts, the road to success starts with a proper strategy and a supporting organizational setup or structure to execute upon that strategy. What are the main elements to keep in mind? How is this different for sustainability innovation versus 'regular' innovation? We'll hear from two senior sustainability innovation leaders about their journey so far, as well as lessons learned along the way.
Patricia Kroondijk is a seasoned strategy executive with 20+ years in growth strategy, business model innovation and building new ventures from the inside of corporates. At Hitachi’s Global Social Innovation Business, she leads a global team from her home-base in Lausanne, Switzerland, in Ideation, Strategy and Business Modelling with the purpose to build and accelerate new sustainable and green digital businesses.
Following nearly a decade-long international career with McKinsey, Shruti joined Avery Dennison in 2017 where she has worked in different strategic and business roles already. She currently works at the intersection of innovation and sustainability in material science and digital solutions, driving long term disruption to achieve a net zero value chain in labels and packaging.
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