Design Leadership Ignited: Making Design a Strategic Capability

Eric Quint

Author of Design Leadership Ignited and former Chief Brand and Design Officer at 3M Company

as recorded on 31 May 2022 as part of Innov8rs Unconference

An increasing number of organizations recognize the role of creativity and design as an opportunity to advance innovation and drive transformation. What does it take to build and lead a design organization? If the design leadership is not effectively it can impact the credibility of and investments in the design organization. What is needed for design leaders to balance the often-contradictory objectives to make design a strategic capability? Join Eric Quint, who co-authored the recently published book ‘Design Leadership Ignited’, to discuss how to embrace the complexity of design leadership that will elevate design at scale to drive progress.

About the speaker

Eric Quint is former Vice President, Chief Brand and Design Officer at 3M Company and Vice President, Head of Design Management and Consulting at Royal Philips. In his role as the first Chief Brand and Design Officer at 3M, Eric was at the helm to scale brand and design across the global enterprise. During his tenure at 3M, he initiated and implemented a new corporate brand identity, designed and realized a state-of-the-art design center at the company headquarters, and opened several international design studios while growing a team of nearly 200 design professionals. Eric is bringing over 20 years of international executive design leadership experience in building and managing multi-disciplinary creative teams to drive brand and innovation. He is a renowned design industry leader and a successful practitioner of design thinking as a mindset for transformation across multiple levels of an organization. Under Eric’s design leadership and strategic vision, his design teams have been recognized with over 150 international design awards. Eric is a frequent keynote speaker and a guest lecturer on international conferences and universities. His achievements are referenced and featured in numerous international books and publications and co-authored a book for the Stanford University Press about “Effective design leadership at scale.”

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