Zero Is Not Enough: Assessing, Transforming And Implementation Sustainable Change

Magnus Penker

CEO and Founder at Innovation360

as recorded on 12 april 2022 as part of Innov8rs Connect on Climate & SDG's

Almost all medium-sized and large organizations worldwide are now obliged to undertake sustainability reporting, at the same time as the auditing firms are ramping up their efforts. But the regulating bodies have been unable to provide any guidelines or functional taxonomy. Previous work has concentrated on reporting and not on how to get the job done.

We all understand the importance of sustainability, but how do we get the job done?

The bestseller author Magnus Penker explains how to get the job done, drive green Innovation, and excel in ESG reporting. He will share new models, presented for the first time at the world exhibition 2021 in Dubai, and show how to systematically reduce impact so as to create a positive effect — not just net-zero.

Magnus will guide you from strategy to assessment to analysis and set out the 12 pillars to create a practical game plan.

About the speaker

Honorary Professor Magnus Penker is a Wall Street Journal and USA Today Bestselling author, internationally-renowned thought leader on innovation, sustainability, and business transformation. He is a speaker in prestigious global forums and events, such as – The Global Peter Drucker Forum, top-ranked international business and design schools, a variety of associations, and some of the world’s largest companies.

Magnus recently launched the bestseller Play Bold, writing on a 5 Volume Series on Business Innovation titled The Complete Guide to Business Innovation, is a former contributing editor at the International Journal of Innovation Science, and a columnist for the American business magazine Inc Magazine.

As a result of these achievements he has been honored with the Business Worldwide Magazine award as the ‘Most Innovative CEO Sweden 2016’ and appointed as a Global Top 100 CEO by CEO Monthly year 2018. Additionally, he has launched 10 start-ups as well as acquired, turned around, and sold +30 SMEs all over Europe.

For the past 10 years, Magnus has used his practical and theoretical insights to develop InnoSurvey®, a leading methodology and global innovation database which is used to analyze and to provide advice to companies, business leaders, and scientists around the world. Today, Magnus is the CEO and Founder of the Innovation360 Group, which is headquartered in Stockholm, Sweden, with executives offices in New York, Toronto and Sydney.

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