Most large corporate enterprises treat strategy, R&D, and innovation as separate and distinct functions – worthy of specialized teams, segmented funding, reporting structures and operational charters. This is starting to change. Many large enterprises are reimagining their system for creative transformation in a more holistic and integrated way.
The early signs of this change are becoming visible as large enterprises are evolving to create a system in which strategy, R&D and innovation all work
together in harmony to drive the creative transformation outcomes of a company, as presented by Steve Schwartz.
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