B2B Sales: How to Add Value Though Digital For Relationship-Based Segments

Carol Wosiack

Managing Director EMEA at ‎CI&T

as recorded on 22 June 2021 as part of Innov8rs Connect Unconference

The last year has brought a new on slot of challenges in managing customer relationships. For B2B companies, traditional ways of in person engagement have become null and void with government restrictions, which has opened opportunities to re-think engagement models.

About the speaker

Carol is Managing Director of EMEA at CI&T, a leader in driving digital transformation for global brands. For over 20 years, CI&T has been a trusted partner in helping Fortune 1000 companies drive growth and continuous innovation across business, people, and technology.

Carol is a seasoned digital executive with nearly 20 years of experience in innovative processes, people, and products, combining strategic and analytic insights and various strategy methods across design thinking, growth strategies and agile. She has applied her expertise on a global scale across several industries in Europe, Brazil, the U.S. and LATAM, ranging from pharmaceuticals to consumer goods, banking and telecommunications. Carol has helped transform leading companies such as Roche, Sanofi, Johnson & Johnson, and Ericsson to prepare and adjust their business for rapid adaptation in the digital world.

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