Between the Devil and… Locating a Venture Within an Established Organization

Rita McGrath

Professor at Columbia Business School

as recorded on 16 June 2021 as part of Innov8rs Connect Unconference

An eternally challenging question for innovation leaders is where within the organization a given venture should be structurally located. There are a range of choices, from simply adding it to the responsibilities of a line manager (not usually a good idea) to having it report to the CEO (which has pluses and minuses).

This short talk offered several archetypes for making the decision together with the pros and cons of each, leaving lots of time for questions and discussions.

About the speaker

Rita Gunther McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. She is widely recognized as a premier expert on leading innovation and growth during times of uncertainty. Rita has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s Top 10 management thinkers in its bi-annual ranking.

As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide.
Rita is the author of the best-selling The End of Competitive Advantage (Harvard Business Review Press, 2013). Her new book is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019). She has written three other books, including Discovery Driven Growth, cited by Clayton Christensen as creating one of the most important management ideas ever developed. She is a highly sought-after speaker at exclusive corporate events around the globe, such as the Global Peter Drucker Forum. She received her Ph.D. from the Wharton School (University of Pennsylvania) and has degrees with honors from Barnard College and the Columbia School of International and Public Affairs.

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