During this fireside chat with Cindy Soo, Global Innovation Lead & Co-Creation Matrix Manager at IKEA, we explored:
1. What is Co-Create?
2. Why Co-Create? What value does it have?
3. The Journey in creating the movement
4. Lessons thus far
5. Paradigm needs and opportunities
An Innovation leader with over 20 years professional experience working with boutique brands and Fortune 500 companies, Cindy leads multi-disciplinary teams to deliver world-class strategies to foster innovation. Her passion for Humanity-Centred Systems Thinking has fuelled her drive to lead companies in creating sound strategies in enabling for engaging, meaningful, and innovative experiences.
She has extensive knowledge in the Connected Living arena, most notably in Connected Spaces (the Home, Retail, Automotive, City etc) and Wearables. Presently, her focus is on empowering others to define their Innovation Agenda in New Business, Innovation Competence, and Transformation and Development.
Cindy is currently consulting in Strategy and Business Development. She is an international speaker, leads workshops and seminars in Innovation, and Experience Design, and is a guest lecturer at The Hong Kong Polytechnic University. She guides C-suite when preparing for growth and transformation. Cindy has been called a "Fusionist" - bridging the gap between Design, Engineering, Human Behaviour, Science & Technology, the Person, the Business, and the needs of our Planet.
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