How can we judge early stage projects without a business case? Customer empathy sounds great, but where are the numbers? How can I bet my business without market sizing?
Design thinking is great, but mapping empathy into a spreadsheet is hard. Early stage entrepreneurs and the finance team need to work together to map qualitative data into concrete business cases. Even early stage projects can create simple, understandable financial models in as little as an hour.
Those models can serve to focus the type of experiments and research the team needs to do to prove out a good investment.
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