Innovators vs. the Organization: A New Study on Cognitive Differences That Make Innovation Hard

Sarah Thurber & Janice Francisco

Managing Partner, FourSight | Author, Speaker on Creative Thinking & Collaborative Problem Solving | Founder, BridgePoint Effect

as recorded on December 2019 as part of Innov8rs Connect

Innovators love wild ideas. Analysts find them irritating. Inventors think in abstractions. Engineers and coders need detailed specs. If successful innovation requires cross-functional collaboration, how can organizations move new ideas to market when the people who need to collaborate fundamentally don’t see things the same way?

A 2018 global research study conducted by FourSight, Innov8rs and BridgePoint Effect offers some answers. The study reveals significant cognitive differences between innovators and other functions. The session offers tools, tips and techniques to transform organizational antagonists into powerful allies for innovation.

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