In a moment of crisis, it can be difficult to think beyond what is right in front of us. But reflection on our most important choices can help us emerge from periods of great change stronger, providing we ask the right questions: Who do we want to be when we emerge from this? What do we want our organization to stand for? What do we believe has changed for now, and what has changed forever – and what does all that mean for what we need to do?
These are questions of strategy—of what it means to win. In this session, Jennifer Riel offered some thoughts on strategy, thinking for the long run and where design can help most.
Jennifer Riel is IDEO's global director of strategy. In this role, she collaborates with clients and internal teams to push the edges of creative problem solving, leveraging tools from strategy and design thinking. As a strategy advisor, Jennifer has worked across industries and countries, helping organizations and teams to build winning, sustainable and human-centered strategies.
Before IDEO, Jennifer spent 13 years at the Rotman School of Management, University of Toronto, where she taught undergrads, MBAs and executives how to think creatively about their toughest challenges. During this period, she partnered with organizations (large and small, for profit, not-for-profit and government) to help them build their strategic thinking capabilities and transform their teams.
Jennifer is also the author of Creating Great Choices: A Leader's Guide to Integrative Thinking (with Roger L. Martin, Harvard Business Review Press, 2017). Creating Great Choices is a Wall Street Journal best seller and was shortlisted for Canada's National Business Book Award.
Jennifer is a proud Canadian, a fan of almost any sport you can name (but, yes, especially hockey) and loves the Great British Baking Show with all her heart.
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