Empathy is a hot buzzword but is often an afterthought for businesses. The reality is that it is a powerful tool that requires effort to implement and can make your job harder before it makes it easier. However, the effort and challenges are worth the result. The question often is how can one truly build this skill and integrate it into their business toolkit.
Michael Ventura, CEO & Founder of Sub Rosa, has developed a methodology grounded in tangible exercises that allow you to truly step into an empathic mindset. In this talk he illustrated, via actual case studies from his design practice, just how powerful empathy can be in problem-solving for clients.
Michael Ventura is the CEO and founder of Sub Rosa, a strategy and design firm that has worked with some of the world's largest and most important brands, organizations and start-ups: from Johnson & Johnson, Pantone, and Adobe to the TED Conference, Delta Airlines and The Daily Show.
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