Benefits of Gamification are especially relevant for innovation and help to generate more disruptive solutions to any kind of challenge. Serious games played in teams can be a solution to optimize co-creation, especially online where it is more difficult to involve participants, to give an attractive structure to the workshops and to boost creative thinking. They can be used at different moments of the innovation process: to reframe the problem, to foster culture, to generate ideas, to define experiments… Learn how to integrate gamification in your creative sessions, design thinking processes, innovation trainings, corporate events…
Philippe Delespesse has more than 12 years experience in marketing and sales departments at Unilever and Henkel, before being in charge, as Director, of the launch of Movendus.com, internet portal participated by relevant Spanish companies.
In 2003, co-founder of Inteligencia Creativa, consulting company helping companies to boost and systematize their creative thinking and innovation.
Since then he has facilitated workshops, trainings and innovation projects with more than 5.000 participants from more than 100 companies in different sectors and countries (Danone, Novartis, Repsol, Boeing, Pepsi, Henkel, Kellogg’s, L’Oreal, Orange, Repsol, Unilever, Yahoo, Allianz,…)
Co-founder of Binnakle Innovation Game in 2015, launching Binnakle The Expedition, the serious game that won the Gamification World Congress Award. Since then Binnakle launched Serious Games covering the entire innovation process, online or in person.
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