In this session, Andre Marquis discussed how innovation intersects with corporate strategy:
- How to align your innovation efforts so they test and support corporate imperatives
- How to apply new technologies to business model innovations
- How to directly measure market changes in customer segmentation and how those intersect with get/keep/grow strategies
- How innovation pipelines drive sales growth and strategic insights
He then continued with how to create synergies between startup scouting, futurism, and corporate venture capital results to generate Continuous Strategic Foresight. With those insights, you can drive a real-world-data-driven strategy process and digital transformation.
Andre Marquis is the CEO of Hypershift Systems, a software company focused on Innovation Performance Management that helps companies realize the benefits of running innovation at scale as a data-driven, strategic function.
Andre was formerly the Executive Director of the Lester Center for Entrepreneurship at U.C. Berkeley, founder of the Innovation Acceleration Group, and a serial entrepreneur with a track record of startups with initial public offerings and acquisitions.
Prior to U.C. Berkeley, Andre co-founded the Chorus Group at Eli Lilly, where he pioneered agile business processes for successful drug development programs running >10x cheaper and 3x faster than the industry average. Andre is now bringing this wealth of expertise to Hypershift’s corporate customers.
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