Selecting The Right Instrument - A New Framework

Dirk Ploss

Senior Innovation Manager at Beiersdorf AG

as recorded on 12 May 2022 as part of Innov8rs Unconference

When it's clear where or what companies should innovate, they all come to a certain point where the decision about the HOW has to be made. With the ISF (Instrument Selection Framework) this can be done simply by looking at three different factors (type, time & topology). In his presentation, Dirk will explain the framework, how to adapt and integrate it, and how to use it. Using the ISF, innovators will always know exactly which of the 12 basic innovation instruments will be best.

About the speaker

Dirk is an experienced creative, manager and futurist with a background in marketing, e-commerce and innovation management. He is a serial entrepreneur, multiple book author and a great storyteller. His speaking experiences include keynotes and talks at international renown conferences like SXSW, Deutscher Marketing Tag and ECR Tag. His keynotes are famous for insights, inspiration and entertainment. Dirk Ploss has been online since 1985 and began his career as a creative at the Hamburg advertising agency FCB Hamburg. After founding four startups, stations in the KarstadtQuelle Group and OTTO, he joined the consumer goods manufacturer Beiersdorf AG (NIVEA, La Prairie, Eucerin, Hansaplast) in 2016 and has been in the roles of Senior Innovation Manager and Corporate Venture Capital Manager there since the end of 2020. Dirk Ploss is the author of several books ("The Loyalty Network", "Men Staring at Parking Lots").

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