Testing the Limits: Next-Level Discovery for Innovators

Scott McDonald & Anuraag Verma

Principal at Shavrick & Partners | VP Customer Development at Feedback Loop

as recorded on 28 October 2021 as part of Innov8rs Connect on Foresight & Business Design

Thanks to rapid advances in tools and techniques, the barriers to exploring new ideas and making them happen have never been lower for organizations. At the same time, this swiftness of change means that modern discovery practices are developing well ahead of where most teams operate today.

In this session, Scott and Anuraag shared stories of how large, legacy organizations are operating at the forefront of modern research and experimentation; maneuvering like startups to identify their most promising growth opportunities and test more ideas faster. They looked at the increasing frequency of customer contact, the variety of methods they’re using and the results they’re achieving.

About the speaker

Scott McDonald is a two-time digital agency founder and Inc. 5000 entrepreneur who for nearly two decades has helped brands to launch new products and services, create new businesses and reinvent their workplaces through creative use of technology. His work has helped change how we shop, work, date, travel, find childcare, buy a car, land a new job and bond with our favorite sports teams. His client list includes Major League Baseball, Morgan Stanley, ADP, Comcast, NBCUniversal, Wyndham Hotel Group, MetLife and Cleveland Clinic.

Anuraag Verma works closely with senior executives and entrepreneurs to enable them to bring new ideas - both social and commercial - to market, by equipping them with the skills and tools required to drive meaningful change. He has successfully launched new businesses and products across four continents, and has a diverse career spanning engineering, consulting, technology, education and not-for-profit. Anuraag has also designed and facilitated hundreds of hours of product management and innovation workshops for senior executives at companies including Virgin, General Electric, American Express, Staples, and Pearson.

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