In this session, Morten Benn shared learnings from the trenches, taking you through the concept of early-stage idea maturation in 90 days. We discussed the methods used as well as some of the hard topics: recommending to ‘kill’ the idea/project; the resource allocation puzzle; reliability of evidence and using deep-dives as an action learning tool.

Key takeaways
– How to run incubation projects in a virtual set-up
– How to bridge the gap from innovation challenge output to incubation
– Tools and methods to mature an idea in 6 to 12 sprints