About 80% of new business ideas fail to find product-market fit. Yannick introduced us to some shortcuts to eliminate the ideas that won't stick.
Yannick Khayati is an expert in testing & launching ideas through rapid experimentation.
In the last years, he has built Cosmos Collective, a studio that focuses on corporate business experimentation. It takes way too long for new innovations to hit the market in large enterprises. Yannick is an expert in de-risking innovation while accelerating innovation.
The secret ingrediënt? Rapid experimentation sequences.
With his validation methodology, he throws the traditional corporate innovation playbook overboard… less theatre, more action.
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